A Quick Guide to Setting-up Social Media Accounts for Your Business
Social media has become an integral part of today’s marketing landscape. Here is a step-by-step guide to enable you quickly and easily set-up social media accounts for your business.
Facebook Page
Steps to Create an Account:
- A personal Facebook account is required in order to create a Facebook Page.
- Login to your personal Facebook account, then go to facebook.com/pages/create/.
- Choose the type of page you would like to create:
- Local business or place
- Artist, band, or public figure
- Company, organization, or institution
- Entertainment
- Brand or product
- Cause or community
- Enter in your company’s info, review Facebook’s terms, and click on “Get Started”.
- Facebook will provide four tabs:
- About
- Profile Picture
- Add to Favorite
- Reach More People.
- Complete the fields within each tab and click on “Save Info”.
Other Resources:
LinkedIn Company Page
Steps to Create an Account:
- A personal LinkedIn account is required in order to created a LinkedIn Company Page.
- Login to your personal LinkedIn account at linkedin.com.
- Click on “Interests” > “Companies” > “Create” (in right column, under “Create a Company Page”.
- Enter in your company’s name and your email address, and click on the check box to verify you are the official representative of the company.
- To publish your company page, you must include a company description and company website URL.
Other Resources:
Steps to Create an Account:
- Go to twitter.com.
- Enter your full name, email address, and a password in the “New to Twitter? Sign up” box.
- Click “Sign up for Twitter”.
- On the next page, you can select a username (usernames are unique identifiers on Twitter) — type your own or choose one Twitter suggest. Twitter will tell you if the username you want is available.
- Double-check your name, email address, password, and username.
- Click “Create my account”.
- You may be asked to complete a Captcha.
- Twitter will send a confirmation email to the address you entered on sign up, click the link in that email to confirm your email address and account.
Other Resources:
business.twitter.com
Google+ / Google My Business
By creating a local page on Google My Business, your business information can show up in Google Search, Google Earth, and other Google properties. In addition, your business gets a Google+ page to connect with your customers.
Steps to Create an Account:
- A personal Google account is required to set-up a Google My Business account.
- Go to plus.google.com/pages/create and sign into your Google account.
- Choose your business type:
- Storefront
- Service Area
- Brand
- Search for your business name. If your business does not appear, click on “Add your business” (under the “None of these match” box).
- Enter in your business name, street address, city, state, zip, business phone, category, and click on “I deliver my goods and services to my customers” (if the statement is true).
- Click on “Continue”.
- Choose the geographic radius where your business operates and click on “I also serve customers at my business address” (if the statement is true).
- Google will ask you to verify your info and agree to the terms of service.
- A Google+ page will automatically be created for your business. Complete your company’s profile as directed.
- Google requires that all accounts be verified with a code in order to be set-up. This code will be mailed to you via a postcard.
- Click on “Mail me my code” and add an optional contact name. Click on “Send postcard”. You should receive a postcard within 1-2 weeks. Once you receive the code, login to your Google+ dashboard at plus.google.com/u/0/dashboard, choose your new page, and enter the code to verify the My Business account. The code is only good for 30 days.
Other Resources:
Google+ Partner Playbook
Steps to Create an Account:
- Go to pinterest.com/business/create/ (if you have a personal account, make sure to log out).
- Enter your email address & create a new password.
- Fill out the details about your business and contact info for the person who will manage the account.
- Review and accept the terms of service.
- Click on “Create Account”.
Other Resources:
business.pinterest.com/en/getting-started
Steps to Create an Account
- Download the Instagram app for Apple iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store.
- Once the app is installed, tap
to open it.
- Tap “Register with Email” to sign up with your email address or “Register with Facebook” to sign up with your Facebook account.
- If you register with email, create a username and password, fill out your profile info and then tap “Done”.
- If you register with Facebook, you’ll be prompted to sign into your Facebook account if you’re currently logged out.
Other Resources:
YouTube
Steps to Create an Account
- A personal Google account is required to set-up a YouTube account.
- Go to youtube.com/channel_switcher and login using your Google account username and password.
- Click on “Create a new channel”.
- Fill out the details to create your new channel.
- From here you can begin setting-up your profile and uploading videos to share.
Other Resources:
Grow Your Business with YouTube