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A Quick Guide to Setting-up Social Media Accounts for Your Business

Social media has become an integral part of today’s marketing landscape.  Here is a step-by-step guide to enable you quickly and easily set-up social media accounts for your business.

Facebook Page

Steps to Create an Account:

  • A personal Facebook account is required in order to create a Facebook Page.
  • Login to your personal Facebook account, then go to facebook.com/pages/create/.
  • Choose the type of page you would like to create:
    • Local business or place
    • Artist, band, or public figure
    • Company, organization, or institution
    • Entertainment
    • Brand or product
    • Cause or community
  • Enter in your company’s info, review Facebook’s terms, and click on “Get Started”.
  • Facebook will provide four tabs:
    1. About
    2. Profile Picture
    3. Add to Favorite
    4. Reach More People.
  • Complete the fields within each tab and click on “Save Info”.

Other Resources:

LinkedIn Company Page

Steps to Create an Account:

  • A personal LinkedIn account is required in order to created a LinkedIn Company Page.
  • Login to your personal LinkedIn account at linkedin.com.
  • Click on “Interests” > “Companies” > “Create” (in right column, under “Create a Company Page”.
  • Enter in your company’s name and your email address, and click on the check box to verify you are the official representative of the company.
  • To publish your company page, you must include a company description and company website URL.

Other Resources:

Twitter

Steps to Create an Account:

  • Go to twitter.com.
  • Enter your full name, email address, and a password in the “New to Twitter? Sign up” box.
  • Click “Sign up for Twitter”.
  • On the next page, you can select a username (usernames are unique identifiers on Twitter) — type your own or choose one Twitter suggest. Twitter will tell you if the username you want is available.
  • Double-check your name, email address, password, and username.
  • Click “Create my account”.
  • You may be asked to complete a Captcha.
  • Twitter will send a confirmation email to the address you entered on sign up, click the link in that email to confirm your email address and account.

Other Resources:
business.twitter.com

Google+ / Google My Business

By creating a local page on Google My Business, your business information can show up in Google Search, Google Earth, and other Google properties. In addition, your business gets a Google+ page to connect with your customers.

Steps to Create an Account:

  • A personal Google account is required to set-up a Google My Business account.
  • Go to plus.google.com/pages/create and sign into your Google account.
  • Choose your business type:
    • Storefront
    • Service Area
    • Brand
  • Search for your business name.  If your business does not appear, click on “Add your business” (under the “None of these match” box).
  • Enter in your business name, street address, city, state, zip, business phone, category, and click on “I deliver my goods and services to my customers” (if the statement is true).
  • Click on “Continue”.
  • Choose the geographic radius where your business operates and click on “I also serve customers at my business address” (if the statement is true).
  • Google will ask you to verify your info and agree to the terms of service.
  • A Google+ page will automatically be created for your business.  Complete your company’s profile as directed.
  • Google requires that all accounts be verified with a code in order to be set-up.  This code will be mailed to you via a postcard.
  • Click on “Mail me my code” and add an optional contact name.  Click on “Send postcard”.  You should receive a postcard within 1-2 weeks.  Once you receive the code, login to your Google+ dashboard at plus.google.com/u/0/dashboard, choose your new page, and enter the code to verify the My Business account.  The code is only good for 30 days.

Other Resources:
Google+ Partner Playbook

Pinterest

Steps to Create an Account:

  • Go to pinterest.com/business/create/ (if you have a personal account, make sure to log out).
  • Enter your email address & create a new password.
  • Fill out the details about your business and contact info for the person who will manage the account.
  • Review and accept the terms of service.
  • Click on “Create Account”.

Other Resources:
business.pinterest.com/en/getting-started

Instagram

Steps to Create an Account

  1. Download the Instagram app for Apple iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store.
  2. Once the app is installed, tap  to open it.
  3. Tap “Register with Email” to sign up with your email address or “Register with Facebook” to sign up with your Facebook account.
  4. If you register with email, create a username and password, fill out your profile info and then tap “Done”.
  5. If you register with Facebook, you’ll be prompted to sign into your Facebook account if you’re currently logged out.

Other Resources:

YouTube

Steps to Create an Account

  • A personal Google account is required to set-up a YouTube account.
  • Go to youtube.com/channel_switcher and login using your Google account username and password.
  • Click on “Create a new channel”.
  • Fill out the details to create your new channel.
  • From here you can begin setting-up your profile and uploading videos to share.

Other Resources:
Grow Your Business with YouTube

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