Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content. Integrating a blog into your company’s website is a great way to do both easily. In fact, websites with blogs generate 55% more traffic than websites without blogs. They also generate 97% more inbound links than non-blogging sites. And, sites with active blogs have 434% more indexed pages.*
Each Blog Post Can Focus on Specific Keywords
With each blog post, you are able to focus on specific keywords and include them in the post’s headline, the body of the post, and the post’s tags. You can also add meta tag info to each post. Including such keyword rich content on your site over time will help it to rise up in the rankings organically (free).
A Blog Positions Your Company as an Expert
Beyond search engine optimization, business blogs give you an opportunity to humanize the company by providing direct access to the company leaders and management. It also provides an authoritative voice for the company and positions you as a leader in your field.
Customers & Prospects Can Subscribe to the Blog — Keeping You in Front of Them
Visitors to the site can subscribe to receive new blog posts via a RSS reader or by email. This is a great way to keep in front of customers, build trust with prospects, and extend your company’s reach.
Blogs Provide Opportunities for Engagement & Relationship Building
Blogging also creates opportunities for your company to interact with existing and potential customers and build community with your readers. If your sales process is a long one, blogging gives your prospects the opportunity to get to know your business risk-free.
Blogs are Easy to Manage
Blogs are very easy to use and manage. You don’t need any special software or tools, other than a browser and Internet connection. You can log in to your blog anywhere and even assign multiple authors / users who can contribute their posts to the company blog.
Blog Posts are Easy to Share with Others.
Including “Share” buttons on each blog post makes it easy for readers to share the information with their network via Facebook, Twitter, LinkedIn, email, etc.
Blogs Can be Tied-Into Your Social Media Networks
To maximize each blog post’s reach, blogs can be set-up to automatically send each blog post to your company’s Facebook, Twitter, or LinkedIn pages / profiles. Anyone who follows you, is connected to you, or is a fan of your company will receive the blog post each time a new post is published.
Incorporating a blog into your site is a great way to increase your ranking with the search engines. It’s also a great way to extend your company’s reach, build community, position your company as an expert in your field, and stay in front of your customers and prospective customers on a regular basis.
* Source: Hubspot
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