As a business owner or manager, you know how important it is to have a strong online presence. Many companies view content as something they can create once and forget about.  This can result in lower rankings in the search engines and make it difficult for customers to find you online.  Regularly updated content can vastly improve the SEO of a website, driving traffic while also improving website rankings and authority on search engines like Google.

What is Fresh Content?

Let’s talk about what “fresh” means when it comes to SEO content. Content is any form of media that shares useful and relevant information. Your website’s content should answer customer questions, share news, or share any pertinent information related to your industry.

Fresh content is not making small updates or changes to existing pages on your website. While some changes and significant overhauls to existing pages may improve your site’s ranking on search engines, like Google, slight updates do not dramatically improve SEO.

Content comes in any form (audio, text, video), and it informs, entertains, enlightens, or teaches the people who consume it.

Fresh content means adding new, fresh pages. One of the most commonly used channels to push out new content is a blog. New blog posts add fresh pages to a website.

The SEO Value of Fresh Content

1. Maximize Keyword Optimization

When you publish new, engaging content on a regular basis, you create opportunities to utilize organic keyword optimization that will improve SEO and help your page rank higher on search engines.

For instance, if you run an HVAC company and you update your website on a regular basis with new articles, you can focus each article on a different aspect of HVAC, such as “heating repairs” or “air quality” Each time you add a new article, you incorporate valuable keywords that help a search engine recognize your website as a place searchers can visit for their specific HVAC needs.

2. Link Building and Website Authority

Publishing fresh content provides more opportunities for other websites to link to yours. These backlinks show search engines like Google that your website is an authority on your topic or industry. Building website authority helps the website rank higher, as Google wants to provide accurate, high-quality, authoritative information in response to search queries.

In addition, by putting out new content on a regular basis, you also increase your authority within your industry. The more you share content about a particular subject, the stronger you become as an authority figure. In return, people will begin to trust what you say and you improve your online reputation.

3. More Search Engine Indexing

Web crawlers gather information from across hundreds of billions of web pages and organize it in the Search Index. According to Google, “The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As our crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. ” When search engines detect a new page on your website, they crawl it so that it can be indexed. This can re-index other pages as well and improve SEO across your website.

4. Increased High Quality Website Traffic

Publishing fresh content consistently on your website can help you build a returning audience, which drives more high-quality traffic to your site on a consistent basis. The more that people come to your website, the more authority your website has on search engines. This will improve SEO and help your page(s) rank higher on search engines.

Fresh content is critical to a successful website and SEO strategy. We know how hard it can be to consistently produce high-quality content which is why we offer content marketing programs.  Contact Aspire ID today for more information on how we can help you improve your company’s online presence.

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