Our Process
We have developed a streamlined 4-phase process that we employ on each new project to ensure your company’s website and web marketing strategy are of the highest quality and are implemented in an efficient and timely manner.
Phase 1: Plan
Strategy Session
- Extensive Needs Analysis
- Competitor Research & Industry Benchmarking
- Goal Identification
- Detailed Proposal Created
Once Proposal is Accepted…
- Project Scope & Timeline Established
- List of Items Needed Sent to Client
- All Accounts Set-up (Hosting, Email Marketing, Social Media, Etc.)
- Requirements Sent to Copywriter
Phase 2: Create
Online Branding
- Brand & Design Guidelines Established
- New Logo Designed (if Needed)
Website Designed & Developed
- Website Content Ready to Go
- Home Page & Interior Page(s) Specs Created
- Website Setup & All Content Placed
Reputation Management
- Review Management System Set-up
SEO
- Each Page of the Website is Optimized for Search Engines
- Google Maps Listing Optimized
- Online Citation Plan-of-Action Set-up
PPC
- Google & Facebook Ads Set-up
Social Media & Email Marketing
- Social Media Profiles Set-up & Branded
- Email Marketing Template Created
- Editorial Calendar Set-up
Phase 3: Launch
Website Goes Live
- Extensive Website Testing
- Website Launched
Lead & KPI Tracking
- KPI Report Set-up
- Lead Tracking In Place
Phase 4: Measure
Monitor & Measure
- Monitor & Measure Results
- Provide Resources & Tools for Online Marketing Strategies & Success
- Communicate with Client on an Ongoing Basis to Ensure Optimal Results
Typical Project Timeline:
- Phase 1: 1-2 weeks
- Phase 2: 1-3 weeks
- Phase 3: 1 week
Total Time to Completion: 3-6 weeks
- Phase 4: Ongoing
