Digital marketing has become an essential aspect of every small business’s growth strategy. With the right online marketing tools, small business owners can save time, money, and effort while increasing their online presence and reaching a wider audience. To help you streamline your efforts, we’ve compiled a list of 10 online marketing tools that every small business needs to know about.
1. Google Analytics
Google Analytics is a free web analytics tool that helps small business owners track website traffic, user behavior, and conversion rates. Google Analytics provides valuable insights into how visitors interact with your website and helps you make data-driven decisions to improve your online marketing campaigns.
Learn more at https://analytics.google.com/
2. Social Pilot
Social Pilot is a social media management tool that allows small businesses to schedule and publish social media posts across multiple platforms, monitor social media conversations, and track social media performance. With Social Pilot, small business owners can save time and streamline their social media marketing efforts.
Learn more at https://socialpilot.com/
3. Mailchimp
Mailchimp is an email marketing tool that enables small businesses to create and send email campaigns, automate email sequences, and track email performance. Mailchimp offers a user-friendly interface and integrates with various e-commerce platforms, making it an excellent tool for small businesses looking to increase their email marketing efforts.
Learn more at https://mailchimp.com/
4. Canva
Canva is a graphic design tool that enables small business owners to create professional-looking graphics for their website, social media, and marketing materials. Canva offers a wide range of templates, images, and design elements, making it easy for small business owners to create eye-catching graphics without hiring a graphic designer.
Learn more at https://www.canva.com/
5. SEMrush
SEMrush is an SEO and digital marketing tool that provides insights into keyword research, competitors’ ranking, and backlink analysis. SEMrush offers a comprehensive suite of tools that can help small businesses improve their online visibility and drive more traffic to their website.
Learn more at https://semrush.com/
6. Yoast SEO
Yoast SEO is a WordPress plugin that enables small business owners to optimize their website for search engines. Yoast SEO provides real-time feedback on the readability and SEO-friendliness of your content, making it easy for small business owners to optimize their website for search engines without any technical knowledge.
Learn more at https://yoast.com/
7. Google Business Profile
Google Business Profile is a free tool that enables small businesses to manage their online presence across Google, including search and maps. With a business profile on Google, small business owners can update their business information, respond to customer reviews, and track their online performance.
Learn more at https://www.google.com/business/
8. Google Keyword Planner
Research and plan keyword strategies.
Learn more at https://ads.google.com/home/tools/keyword-planner/
9. Hotjar
Hotjar is a website heatmap and behavior analytics tool that provides recordings and lets you experience your website through the eyes of your site visitors. See their mouse movements, which pages they visit, and where they struggle.
Learn more at https://www.hotjar.com/
10. WhatConverts
WhatConverts provides a complete lead tracking and reporting software, including full featured call tracking & lead analytics.
Learn more at https://www.whatconverts.com/
By leveraging these ten online marketing tools, small business owners can improve their online presence, streamline their marketing efforts, and drive more traffic and sales to their website. Whether you’re just starting or looking to scale your business, these online marketing tools can help you achieve your marketing goals with ease.
