As a custom home builder or remodeler, you know that digital marketing is essential for success in today’s competitive market. However, with so many options available, it can be difficult to know which tactics are relevant and which are a waste of time and resources. This guide will provide you with the key marketing tactics to create an effective digital marketing strategy for your custom home-building or remodeling business.
1. Define Your Audience
Knowing who you are targeting with your message will help you create an online presence and content that resonates with them and drives conversions. Start by researching the demographics of your target market, such as age, gender, location, income level, and interests.
2. Create a Compelling Website
Once you have identified your target audience, it’s time to create an online presence that will reach them. Your website is the foundation of your digital marketing strategy. It should be easy to navigate, visually appealing, load quickly, look good on all devices, and provide potential customers with all the information they need to make an informed decision about your services. Make sure to include high-quality photos of your work, customer testimonials, and detailed descriptions of the services you offer.
3. Invest in SEO
SEO is all about how visible your site is on searches like Google. The more visible your site, the more traffic it will generate. The more traffic you’re getting, the greater the potential for conversions. SEO best practices include optimizing your website for relevant keywords, optimizing your site for local SEO, creating content that is valuable to your target audience, and building backlinks from other websites.
4. Increase Visibility with a Google Business Profile
Google Business Profiles are a great way to increase your visibility in local search results. The local algorithm looks at different factors like proximity, relevance, and prominence. Potential customers looking for a home builder or remodeler may see your profile within the Local Map 3-Pack or Google Maps.
When you set up a Google Business Profile, you can add information about your business such as contact information, hours of operation, services offered, and more. You can also add photos and videos to showcase your work. Having an optimized Google Business Profile will help potential customers find you more easily and make it easier for them to contact you.
5. Employ A Content Marketing & Blogging Strategy
Content marketing is an effective way to reach potential customers and build trust with them. Content can be in the form of blog posts, videos, infographics, or other forms of media. When creating content, it’s important to focus on topics that are relevant to your target audience and provide value. You should also include keywords that are related to your services so that your content can be found more easily in search engine results.
By optimizing your website and SEO and publishing 1-2 blogs a month focusing on key problems or questions prospects have, many builders and remodelers end up increasing their traffic by at least 25-50% in under a year. Sticking with such a program will normally double or triple website traffic and leads within 2-3 years. Not only that, this strategy can double or triple the number of qualified leads you get each month.
6. Provide Social Proof
Social proof is a powerful tool for home builders and remodeling companies. It helps to build trust with potential customers by showing them that other people have had positive experiences with your company. You can provide social proof through customer reviews, testimonials, and case studies.
7. Utilize Social Media
Social media is a great way to reach potential customers and build relationships with them. You can use social media to share updates about your business, showcase projects you’ve completed, and engage with customers. It’s also a great way to get feedback from customers and build trust.
8. Use Email Marketing to Stay Top of Mind
Email marketing is still one of the most effective ways to reach out to your current and potential customers. The key is building a legitimate list of email subscribers. You can use email to send out newsletters, updates about your business, featured projects, and more.
9. Invest in Paid Advertising
Paid advertising is a great way to reach customers who are actively seeking your services quickly and efficiently. You can use platforms like Google Ads, Facebook Ads, NextDoor Ads, Yelp Ads, and Instagram Ads to target specific audiences with tailored messages.
10. Measure Your Results
The last step of any successful digital marketing strategy is measuring the results. It’s important to track the performance of your digital marketing efforts. This will help you identify what’s working and what’s not, so you can adjust your strategy accordingly. You should track metrics like website traffic, leads generated, conversions, and ROI.
By implementing these marketing strategies, you can create an effective digital marketing strategy for your custom home-building or remodeling business. With the right approach, you can reach more potential customers and increase your sales. Not sure where to start? Contact us for a free digital marketing audit and proposal.