Aspire ID Blog

8 Ways to Drive Quality Traffic to Your Website

8 Ways to Drive Quality Traffic to Your WebsiteBuilding a website is just the first step in an effective online marketing campaign. The next step is to drive traffic to the site. Doing so can help you connect with your target audience and create the opportunity to showcase the products and services your company or organization offers.

Here are 8 ways to drive quality traffic to your website:

1. Create a Content Marketing Strategy:

Quality content should be the foundation of your online marketing efforts. Useful and relevant content builds relationships with your customers and prospects.  It’s also an excellent way to increase your site’s rankings in the search engines for target keywords.

2. Publish Blog Posts on a Regular Basis:

Consistency is key with your content marketing plan. Headlines should catch the reader’s attention and encourage them to click through. Use internal linking to strengthen the structure of your website. The more you post, the more your traffic will improve!

3. Leverage Search Engine Optimization:

Don’t overlook the power of long-tail keywords. Choose a target keyword for each blog post to increase the likelihood that the content will show up in the search engines. Make sure to include keywords in the headlines, URLs, and alt titles for the images. It can also be helpful to optimize current pages and old blog posts to maximize your results.

4. Post on Social Media:

People spend their free time on social media, giving you a great platform to build relationships with your target audience. Share useful, interesting information to keep readers coming back for more. Always link back to your website and content, but be careful to avoid pushy sales messages in every post. Remember, people share things that make them look good.

5. Utilize Email Marketing:

Email makes it simple to target segmented audiences. Shape your messages to match the needs of each group. Email is a great option to create, share, and track results easily.

6. Network with Other Influencers:

Collaboration can be an effective way to reach new audiences. Find influential people in your niche and ask them to share your content with their readers. Do your research about the influencers, then create content that appeals to their audience. This method is a great tactic to build natural backlinks to your website.

7. Design a Responsive Website:

A large portion of your website traffic will come from people looking at their smartphone or tablet. A responsive website design makes your information accessible and easy to use on all screen sizes and devices.

8. Implement a Review Acquisition Strategy:

Online reviews affect your website’s rankings in local search engines and consumer purchasing decisions. Online reviews are thought to make up 10% of how Google and other search engines decide to rank search results. 93% of customers say that their buying decisions are influenced by online reviews.

Do you need help with your content management strategy? Contact us for a free consultation to learn how Aspire ID can help.