Aspire ID Blog

17 Creative Ways to Use QR Codes for Marketing

17 Creative Ways to Use QR Codes for Marketing

QR Code: Link to

QR codes have been popping up and seem to be everywhere these days.  They are ubiquitous in Japan, and are growing in popularity within the United States.  In case you don’t know, these quick response codes are computer-generated codes that are decoded with smartphones (by using free software and the phone’s camera), and generate all sorts of useful information when scanned.

QR Codes Provide the Following Info When Scanned:

  • Text
  • Images
  • A Web Link
  • Email Address
  • Contact Information
  • A Facebook Link
  • Coupons
  • Specials
  • A Menu
  • Videos
  • A Sign-up Form for an Event, Product, or Service
  • Newsletter Subscription
  • Google Maps Location
  • A vCard
  • Signage
  • Or, Any Other Kind of Promotion

Newer smartphones come with a QR code reader installed.  Older phones can download free software.  The beauty of QR codes is that they are free and easy to create, provide instant access to more information,  and tie offline marketing to online resources.

Possible Uses for QR Codes

QR Codes can be used in an unlimited number of ways.  Here are 17 ways to use QR codes for marketing purposes:

  • Catalogs
  • Direct Mail Pieces
  • “For Sale” Signs
  • Newspaper & Magazine Ads
  • Postcards
  • Product Labels
  • Menus (ex: QR code linking to a video of the chef creating the dish or nutritional info)
  • Packages
  • Clothing Tags
  • Fliers & Brochures
  • Business Cards
  • Bumper Stickers
  • Storefront Displays
  • Clothing
  • Trade Show Booths
  • Billboards
  • Promotional Items

Creating QR Codes is Free & Easy

You can easily create QR codes for free online or on your iPhone, using an app, in seconds by using one of the many available resources.  Here are a few sites with free QR Code generators: