Creating a content marketing system doesn’t have to be complicated. What’s needed is an efficient and simple process, the right systems and tools, and the right talent to get the job done. This new eBook will show you how to create an effective marketing system using  the following 8 steps:

1. Set Goals and Create a Set of Metrics for Your Content Marketing Strategy
2. Identify Your Audience / Develop Buyer Persona(s)
3. Identify Questions at each Stage of Your Sales Process
4. Audit Current Content
5. Map Current Content to Questions and Identify Content Needed
6. Set-up an Editorial Calendar (Downloadable Template Included)
7. Create Content
8. Monitor, Measure & Make Improvements

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