eBook: The 8 Steps of an Effective Content Marketing System
- Set Goals and Create a Set of Metrics for Your Content Marketing Strategy
- Identify Your Audience / Develop Buyer Persona(s)
- Identify Questions at each Stage of Your Sales Process
- Audit Current Content
- Map Current Content to Questions and Identify Content Needed
- Set-up an Editorial Calendar (Downloadable Template Included)
- Create Content
- Monitor, Measure & Make Improvements