growth formula

Aspire ID’s

6 Steps of Digital Marketing Success

With a growth-focused strategy, your business operates with clear marketing goals, which enable you to communicate your brand message more effectively, leverage the right platforms and build a robust sales pipeline.

Our goal is to attract, engage, convert, and retain customers for your business on a consistent basis using the following tactics:

STRATEGIZE
ATTRACT
ENGAGE
CONVERT
RETAIN
MEASURE
1

STRATEGIZE

  • Conduct an Extensive Needs Analysis & Goal Identification
  • Perform a Website Audit & Current Marketing Assessment
  • Analyze the Competitive Environment (SWOT)
  • Create a Detailed Marketing Strategy
  • Establish a Clear Plan of Action
2

ATTRACT

  • Create a Custom Website that is Built to Convert
  • Optimize the Website to be Highly Visible in Search Engines
  • Increase SEO by Posting High Quality Content Consistently
  • Employ a Targeted PPC Strategy to Attract Quality Leads
  • Set-up a System for Customer Review Acquisition & Management
3

ENGAGE

  • Stay in Front of Customers and Leads with Targeted Email Newsletters
  • Engage via Social Media to Promote Content and Increase Online Reach & Connections
  • Use Artificial Intelligence to Enhance Customer Support with an AI-powered Chatbot
4

CONVERT

  • Utilize Compelling Calls to Action to Engage & Compel Potential Customers to Take Action in Measurable Ways
  • Capture 1st Party Data via Contact Forms, Live Chat, Prominently Displayed Contact Info on Website
  • Create Landing Pages Tied to Specific Keywords (PPC & SEO) with Strong CTAs and Lead Info Capturing Forms
5

RETAIN

  • Continue to Provide Ongoing, Useful and Relevant Information & Engagement via Blog Posts, Website Content, Social Media Posts, Videos, and E-Newsletters
  • Identify Opportunities and Implement Ongoing Improvements for Online Marketing Strategies & Success
6

MEASURE

  • Measure Lead Generation, Site Traffic & KPIs
  • Track Forms, Chats & Phone Calls Generated Online
  • Monitor Search Engine Positions by Target Keyword and Location
  • Monitor Social Media Followers & Engagement
  • Track E-mail Newsletter Subscribers & Engagement
  • Meet & Communicate on an Ongoing Basis to Ensure Optimal Results