How to Monitor, Measure and Make Improvements to Your Content Marketing System
This article is part of a series on The 8 Steps of an Effective Content Marketing System for Your Business. A FREE e-book is also available to download.
Once the content marketing system has been set-up and executed, remember to measure the results against your goals and objectives using a set of relevant metrics.
Measure on an ongoing basis. These metrics will provide you with valuable information on what’s working and what can be improved upon.
The metrics will also provide insights into developing new opportunities for engagement and content delivery, and will guide your strategy and content marketing system moving forward.
