A great content marketing strategy primarily involves creating high quality content and giving it away in order to connect with and nurture a loyal audience that will trust you and buy your product. Content marketing is an excellent investment for any business, big or small. In fact, according to a study done by DemandMetric, 90% of all organizations use content in their marketing efforts.
10 Reasons Why Your Small Business Should Invest in Content Marketing
The benefits are worth the investment. Consider the following advantages of investing in small-business content marketing.
1. Build Trust and Strengthen Customer Relations.
The more that you educate and provide value for your target audience, the more trust you can build over time. By educating and informing your target audience about their biggest challenges and pain points through blog posts and other types of content, you strengthen your relationships with customers and work to build trust based on the value that your content provides.
2. Increase Brand Recall.
You can’t recall something you haven’t seen. Investing in content marketing gets your business out there and creates top-of-mind awareness. That way, more people will remember your brand when they are need of your products or services.
3. Improve SEO.
SEO (search engine optimization) plays a vital role in content marketing. Without good SEO, your digital content will not rank, which decreases the chances of anyone locating you business online.
4. Increase Web Traffic.
Good SEO and content marketing helps you increase and maintain a steady stream of web traffic. According to Neil Patel, certain businesses have seen as much as an 800% increase in web traffic due to content marketing.
5. Keep Your Website Updated and Relevant.
Businesses who consistently provide fresh content on their blog see as many as 126% more leads than those companies without a blog. A huge part of content marketing is keeping things relevant for your consumer base.
6. Attract Potential Customers.
DemandMetric tells us that 70% of customers prefer to discover a service or product through an article rather than another type of advertisement. This makes sense considering we have been conditioned to ignore the barrage of online advertisements and people search out articles and information.
7. Move Prospects Through the Sales Funnel.
Increased web traffic through content marketing is a step in the ultimate process: making sales. Good content marketing helps you move customers through the sales funnel faster.
8. Establish Authority for Your Industry.
People want to know that your company has the experience and expertise they are seeking. Content marketing helps build authority for potential customers and provides an opportunity to showcase your company’s knowledge and experience within your industry.
9. Rise Above the Competition.
Keeping your content marketing fresh and relevant helps separate your business from similar businesses. It enables you to highlight your unique value and fill in content gaps your competitors may be missing out on. Content marketing also increases your chances of ranking above your competition in the search engines and other online channels.
10. Increase ROI.
According to a study done by Kapost, content marketing produces 3x more leads per dollar spent when compared to paid search. Content marketing, among all the other benefits, also drives higher conversions. In fact, it has six times the power of traditional marketing for converting people into leads and leads into customers (Source: Oracle.com).
Do you need help with your content marketing strategy? Contact us for a free consultation to learn how Aspire ID can help.
