Online Marketing Tips

With the right online marketing tools, small business owners can save time, money, and effort while increasing their online presence and reaching a wider audience. To help you streamline your efforts, we’ve compiled a list of 10 online marketing tools that every small business needs to know about.

Live chat has a lot to offer B2C and B2B companies that market their products and services on the web. There are a myriad of benefits associated with using live chat on your website…

We’ve all heard how important a website, blog, social media, email marketing, and SEO are to a marketing strategy. What may be confusing, is how all of these marketing tools influence one another. This blueprint for online marketing success shows how each of these initiatives impact the effectiveness of your online marketing strategy and the ability to increase traffic to your website and establish a strong online presence and reputation.

When choosing a website company, you want someone who has the experience and tools necessary to get the job done right. Here are 13 questions to ask…

While many website owners are familiar with Google Analytics’ ability to provide statistics on the number of visitors, time spent on the site, average number of pages viewed, bounce rate, unique and returning visitors, goals achieved, etc., there is a not-so-known feature that provides information on companies who have visited the website as well.

Adding images to your web pages, blog posts, and social media is an important component of online marketing. Here are 8 free or low-cost image resources.

You now have a plan and know what needs to be done to execute this plan. Now it’s time to create the content…

Audit Current Content: Gather all of your company’s current content (sales brochures, sales sheets, videos, demos, past blog posts, etc.), look at each piece and ask the following questions…

Content marketing works best when it’s delivered to the right target, at the right time, using the right message to drive interest and sales. Once you’ve created a buyer persona, it’s important to identify the stages of your buying process and the key questions for each stage of your sales process.

At the heart of an effective marketing strategy is the ability to connect and establish relationships with your target market. To do so effectively requires that you understand who your target buyers are and who you want to reach. You can broadly identify who these buyers are by creating buyer personas or customer profiles.

If you’re using content to market a business, you need a strategic framework so you can get the most out of your time and effort. To make content marketing work, you need to understand your marketing and business goals. Your blog posts, email marketing, white papers, videos, e-books, podcasts, advertising, etc., all need to fit into a larger picture.

QR codes have been popping up and seem to be everywhere these days. They are easy to generate and provide instant access to more information. Here are 17 ways to use QR codes for marketing purposes.

Ever wonder if your advertising efforts are paying off? Here is a simple way to track and measure conversions and returns on investment for each advertising channel you employ.

Many small businesses think brands are for large, Fortune 500 companies. However, every interaction you, as a business, have with a potential customer leaves an impression…

When starting a new business, most owners spend a lot of time crafting a business plan. A key element of that plan is the mission statement. Each company also needs a marketing statement.

At the heart of an effective marketing strategy is the ability to connect with your target market and establish relationships with people who need or want the products and services your business offers. In order to connect with this market effectively, you need to understand who your target buyers are and who you want to reach…