Metrics & ROI

Blog: Metrics & ROI

5 of the Most Important Website Metrics to Track Using Google Analytics

Using website metrics and tracking your leads and conversions should play a vital role in measuring what’s working and what’s not on your company’s website. Building up a history of metrics will enable you to identify trends and opportunities, analyze your traffic data to consistently improve your site’s effectiveness, and monitor your lead generation process, conversion rates, and your return on investment…