Content Management & Marketing

In this digital era, videos are increasingly important when it comes to marketing products and services. But with so many different types of videos out there, how do you know which ones to use for each stage of the marketing funnel?

Content marketing is an excellent investment for any business, big or small. In fact, according to a study done by DemandMetric, 90% of all organizations use content in their marketing efforts. Here are 10 benefits of content marketing for small businesses.

Setting up a content marketing strategy will help to make the process of creating and publishing good quality content on a regular basis much easier. There are 7 simple steps to creating a content marketing strategy…

Once the content marketing system has been set-up and executed, remember to measure the results against your goals and objectives using the set of relevant metrics you identified in Step 1.

You now have a plan and know what needs to be done to execute this plan. Now it’s time to create the content…

An editorial calendar is the key to organizing your content marketing system. It ties all of your content goals to a detailed plan-of-action. Learn how to create an editorial calendar and download a sample to use as your own.

Using content map grid, fill-in the grid with the content you currently have and identify the gaps or holes in your content map. Create a list of the new content that will be needed to complete your content marketing system.

Audit Current Content: Gather all of your company’s current content (sales brochures, sales sheets, videos, demos, past blog posts, etc.), look at each piece and ask the following questions…

At the heart of an effective marketing strategy is the ability to connect and establish relationships with your target market. To do so effectively requires that you understand who your target buyers are and who you want to reach. You can broadly identify who these buyers are by creating buyer personas or customer profiles.

If you’re using content to market a business, you need a strategic framework so you can get the most out of your time and effort. To make content marketing work, you need to understand your marketing and business goals. Your blog posts, email marketing, white papers, videos, e-books, podcasts, advertising, etc., all need to fit into a larger picture.

Creating a content marketing system doesn’t have to be complicated. What’s needed is an efficient and simple process, the right systems and tools, and the right talent to get the job done. Here’s a step-by-step overview.