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  • How to Set Up and Optimize a Better Business Bureau (BBB) Profile for Your Home Service Business
    How to Set Up and Optimize a Better Business Bureau (BBB) Profile for Your Home Service Business
    Whether it’s a free profile or paid accreditation, completing and maintaining your BBB listing can improve customer confidence and local SEO.
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  • 3 Ways to Improve Your Quality Score in Google
    3 Effective Strategies to Enhance Your Quality Score in Google Ads
    Improving your Quality Score in Google Ads is one of the best ways to lower your CPC (cost per click), improve ad rank, and get more conversions for the same spend. Here’s how to improve it step-by-step.
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  • 4 Essential Tactics of Local SEO for Home Service Companies
    4 Essential Tactics of Local SEO for Home Service Companies
    The long-term benefits of reduced ad spending, higher-quality leads, and strengthened brand credibility make these 4 local SEO tactics essential.
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  • 10 Costly Marketing Mistakes Water Well Companies Make — and How to Fix Them
    10 Costly Marketing Mistakes Water Well Companies Make — and How to Fix Them
    Here are ten of the most costly marketing mistakes water well companies make—and, more importantly, what you can do to fix them.
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  • SEO vs. AEO: Which One Should You Focus On?
    SEO vs. AEO: Which One Should You Focus On?
    Understanding key concepts like Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) is essential for small businesses aiming to dominate their digital space.
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  • 6 Best Practices for Posting on LinkedIn
    6 Best Practices for Posting on LinkedIn
    Whether you’re just starting or optimizing an existing strategy, these best practices will take your LinkedIn game to the next level.
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  • The AI-Driven Shift in Omnichannel Marketing Strategies
    The AI-Driven Shift in Omnichannel Marketing Strategies
    Today’s AI-powered tools are “scraping” data across multiple channels. Every piece of content your business creates could shape your visibility in AI-driven systems.
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  • How AI Is Being Used by Small Businesses
    5 Ways Small Businesses are Using AI
    Small businesses that embrace AI technologies not only save time and money but also foster innovation, enabling growth and adaptability in rapidly changing markets.
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  • Mapping the Customer Journey for a Home Service Company
    How to Map Your Customer’s Journey as a Home Service Company
    Mapping the customer journey allows you to pinpoint what customers experience at every stage of their interaction with your brand, from discovery to post-service follow-up.
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