We all understand the importance of sharing relevant, useful content with our customers and community on a regular basis via our website, blog, email newsletter, social media networks, etc. Figuring out just what TYPE of content to share, however, can be tough and produce writer’s block in even the best writers. If you’ve ever sat at your computer, staring at a blank screen, with your fingers poised and hovering above your keyboard, this article may be helpful. Here is a list of 30 inspirational content ideas to help keep your writer’s block at bay.
30 Content Ideas for Your Blog & Social Media:
“Content, Content, Content” has replaced the old adage “Location, Location, Location”
- Case Studies / Success Stories of Customers who Have Used Your Company’s Products & Services (Identify the Problem, Solution, Outcome)
- Topical / Relevant Book Reviews & Synopses
- Industry Trends & Statistics and What it Means for Your Customers / Prospects
- Industry News & Events
- Company News & Events
- Conduct a Quick Search Using Google’s Keyword Search Tool to Find Out What Topics are Being Searched and Write Content About these Topics (Great for Search Engine Optimization)
- Use Yahoo! Answers, Google Reader, and LinkedIn Questions as a Resource and Idea Generator
- Conduct Interviews with Thought Leaders, Authors, Bloggers, Etc. in Your Niche
- Set-up Google Alerts and Track Long-tail Keywords to Generate Daily Content Ideas
- Identify Your Customers’ “Pain Points” and Write About How to Solve Them
- Generate a List of the Most Common Questions Customers Ask and Write a Blog Post that Clearly Answers each Question
- Create a Simple “How To” Video or Guide
- Aggregate Industry Information (Save Your Customers Time by Compiling Industry Updates Into One Article)
- Seek Out Guest Authors
- Create Lists (Top 10, How To, Best Of, etc.)
- Create Charts
- Provide Info on Industry Related Resources
- Ask for Feedback from Your Community to Stimulate New Ideas (Create Surveys or Polls)
- Share from Other Blogs and Add Your Own Perspective
- Share Info on New Products or Services
- Government Information
- Conduct Contests and Publish the Results
- Sales, Coupons, or Promotional Info
- Highlight Employee Recognition or Good Deeds
- Create an Award & Write About It (Ex: Fan of the Week, Employee of the Month, Customer of the Month, etc.)
- Trade Blog Content with Similar Companies in Other Markets
- Ask Vendors, Manufacturers, Distributors, Suppliers for Content
- Check with Associations You Belong to & See What Content You Can Use.
- Read Competitor Blogs and Websites for Content Ideas
- Retool Your Company’s Brochures, Offline Marketing Materials, Documents, Reports, Etc. and Share them Online
